Planning your holiday? Visit our consumer website

May

19 May 2017

BBC showcases Dunmore East and Ireland to millions across Britain

Dunmore East and Ireland were showcased to millions of viewers – or potential holidaymakers – across Britain yesterday (Thursday, 18 May), in a new BBC TV drama called Redwater. The show is a spin-off of the hugely popular Eastenders and millions of soap fans tuned in for the latest storyline about Kat and Alfie Moon (played by Jessie Wallace and Shane Richie), which was filmed in Dunmore East and Dublin last summer. The story will unfold over six, hour-long episodes.

The fact that Redwater was filmed here is another great way to highlight the beautiful scenery of Ireland to millions of TV viewers across Britain, inspiring them to put Ireland on their holiday ‘wish list’ this summer. Tourism Ireland is capitalising on this excellent exposure through a specially created page on its website, Ireland.com. Tourism Ireland is also highlighting the fact that the drama was filmed here through its social platforms (the organisation has more than 456,000 Facebook fans in Britain and 73,000 followers on Twitter), as well as through publicity – alerting prospective British visitors to the wonderful landscape they can expect to experience when they get here.

Julie Wakley, Tourism Ireland’s Deputy Head of Britain, said: “We are really excited about the Redwater series being set in Ireland – it’s the kind of publicity that money simply could not buy and a superb way to highlight Ireland to millions of people across Britain, helping to inspire them to put Ireland on their holiday ‘wish list’ for 2017.”
  Kat and Alfie Moon (played by Jessie Wallace and Shane Richie), during filming in Dunmore East.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.