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May

27 May 2017

‘Big drive’ to grow golf tourism at BMW PGA Championship in Wentworth

Tourism Ireland’s drive to grow the number of golf visitors to the island of Ireland continues this weekend – at the BMW PGA Championship at Wentworth, in south east England. A number of golf and tourism operators from Ireland have joined Tourism Ireland at this important event in the golfing calendar.

One of the European Tour’s biggest golf competitions, the BMW PGA Championship attracts top players and thousands of spectators and international media each year – providing a fantastic platform to highlight our world-class golf. Golf holidays on the island of Ireland are a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2017 and beyond. 

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “Our presence at this year’s BMW PGA Championship is another excellent opportunity to showcase our world-class golf. This is just one element of Tourism Ireland’s busy promotional programme to encourage more golfers in Britain to consider a holiday in Ireland this year. Our promotions are reminding golfers about the fantastic courses where our champions honed and perfected their skills. We’re also taking every opportunity to highlight the 2017 Irish Open at Portstewart and the fact that Royal Portrush will host The Open in 2019.”
  Joseph Cruise, Tourism Ireland; Jerry Foley, West of Ireland Golf; Aifric Smyth, Tourism Ireland; Claire Anderson, Lough Erne Resort; Hemixsha Raval and Colleen McEnroy, both Tourism Ireland; and Larry Walsh, North & West Coast Links; and David Boyce, Tourism Ireland, at the BMW PGA Championship at Wentworth.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.