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07 Mar 2017

Wild Atlantic Way scoops travel award in China

The Wild Atlantic Way has been named a ‘Best International Self-Drive Route’, at an awards ceremony in Shanghai this week. 

The awards were organised by HuiZuChe, a car rental portal and one of the top travel companies in China offering self-drive holidays. The Wild Atlantic Way was one of the destinations listed in the ‘Best International Self-Drive Route’ category – in good company with the likes of other driving routes in Sweden, Malaysia, Tasmania, California and Florida, to take the number one spot.

The winning routes were chosen by about 10 million Chinese travellers, who voted through an online system. 

Accepting the award, James Kenny, Tourism Ireland’s Manager China, said: “We are delighted that the Wild Atlantic Way has been named a ‘Best International Self-Drive Route’ in the important HuiZuChe awards. Chinese travellers have so much choice nowadays, which makes it more important than ever for us to ensure that the island of Ireland really stands out from other destinations – so this award is really good news as we roll out our busy promotional drive for 2017. This accolade will help to inspire Chinese holidaymakers to choose the Wild Atlantic Way and the island of Ireland; it also provides Tourism Ireland with another great hook to continue to promote Ireland as a ‘must see’ destination in 2017.” 

Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working closely with Chinese travel and lifestyle journalists, the organisation also undertakes co-operative promotions with key partners – including airlines and the travel trade. 
  James Kenny, Tourism Ireland (right), accepts the award for the Wild Atlantic Way of ‘Best International Self-Drive Route’, from Mr Liu Yi, CEO of HuiZuChe.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

06 Mar 2017

Finnish travel professionals check out Ireland