Commenting on today’s CSO figures for 2016, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures are really strong, confirming that revenue from overseas visitors to Ireland grew by +9% during 2016, an additional €360 million for the Irish economy compared with 2015. Total overseas visitor numbers increased by +9%; and holiday visitors also grew by +9% during 2016 – 342,000 additional holiday visitors.”
Niall Gibbons continued: “Our focus now is very much on 2017. Our aim is to grow overseas tourism revenue this year by +4.5%, to €5.7 billion, for the island of Ireland. Our promotions received a tremendous boost last week, with our Global Greening initiative for St Patrick’s Day, which was bigger and better than ever before. St Patrick’s Day traditionally marks the real start of the tourism season for us and we took every opportunity to capitalise on Ireland’s heightened profile.
“Tourism Ireland will create ‘stand out’ for Ireland around the world in 2017, highlighting iconic experiences like the Wild Atlantic Way, Ireland’s Ancient East, Titanic Belfast and the Causeway Coastal Route. We will also promote Dublin and Belfast, in particular for shoulder and off-peak travel. Screen tourism will remain a priority, as we continue to capitalise on our connections with Star Wars and Game of Thrones.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.