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16 Mar 2017

Tourism Ireland takes over London ahead of St Patrick’s Day

Irish dancers storm Trafalgar Square and the London Underground!

On the eve of St Patrick’s Day and as the world is turning green, Tourism Ireland let loose a giant, walking and talking St Patrick puppet in London’s Trafalgar Square today. The larger-than-life, 16-foot tall puppet interacted with Londoners throughout the day. Tourism Ireland also arranged for a troupe of Irish dancers to perform on Westminster Bridge and on the London Underground – bringing a smile to the faces of Londoners and helping to convey the message that the island of Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.
  Irish dancing in Tottenham Court Road underground station, London, to celebrate St Patrick’s Day.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 19.37 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 18 million visitors in 2016.