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13 Mar 2017

Tourism Ireland partners with Aer Lingus and Cork Airport to grow tourist numbers to Cork and the South of Ireland

Tourism Ireland has teamed up with Cork Airport and Aer Lingus, to promote flights to Cork from London Heathrow and to grow tourist numbers to the South of Ireland this year. The campaign is highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East.

Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign will reach millions of potential holidaymakers – through ads on radio stations like Classic FM, Smooth Radio, Gold London, Heart London and Jazz FM, as well as through ads on popular websites, including the Guardian and the Telegraph

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “We are delighted to partner with Cork Airport and Aer Lingus, to highlight ease of access from London to Cork and to help grow tourist numbers from Britain this year. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”
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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.