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17 Mar 2017

Tourism Ireland’s eighth Global Greening initiative is off to a flying start!

278 major landmarks and sites in 44 countries taking part in the Global Greening this year

Tourism Ireland’s largest Global Greening initiative ever is taking off today across the world, with some 293 iconic landmarks and sites in 45 countries around the world going green. The initiative, which celebrates the island of Ireland and St Patrick, first began in 2010 in Sydney and Auckland and has gone from strength to strength each year since then. 

From world famous sites such as the London Eye, Niagara Falls and the Colosseum, to some of the more unusual newcomers for 2017, including The Big Fiddle of the Ceilidh on Cape Breton Island in Canada and two rhino statues in Nairobi National Park, sites big and small around the world are turning a shade of green to celebrate our national day. 

Other new sites taking part this year include four of Australia’s famous ‘Big Things’ (The Big Banana, The Big Kangaroo, The Big Merino and The Big Tasmanian Devil), the amazing Disneyland castle in Shanghai, Gwangandaegyo (Diamond Bridge) in South Korea and the Magic Fountain of Montjuïc in Barcelona. 

In what is the biggest Global Greening ever, some 277 sites will be illuminated in green for the celebrations this weekend, in one of the most eye-catching promotional campaigns of the year for the Irish tourism industry. 

Niall Gibbons, CEO of Tourism Ireland, said: “This is the eighth year of Tourism Ireland’s Global Greening initiative and it’s bigger and better than ever this year, with some wonderful new additions like One World Trade Center in New York, A’DAM Toren in Amsterdam, the Petit Palais in Paris and the Chain Bridge in Budapest.

“St Patrick’s Day traditionally marks the real start of the tourism season for us; our aim is to bring a smile to the faces of people around the world and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. Our St Patrick’s programme spans Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, Brazil and the Middle East. We are using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, is an invaluable boost for our overall 2017 tourism promotional drive.”
  An Taoiseach Enda Kenny; Niall Gibbons, CEO of Tourism Ireland; and John Urban, Vice President & General Manager of Legends Attractions/One World Observatory, turning on the green lights at One World Trade Center in New York.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 19.37 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 18 million visitors in 2016.