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28 Mar 2017

Targeting French group tour business for the island of Ireland

The prestigious Embassy of Ireland in Paris was the venue for a recent B2B tourism event, Irlande à Paris. 

The networking event, organised by Tourism Ireland, involved some 70 leading French group travel operators meeting, and doing business with, 18 tourism companies from the island of Ireland. It provided an excellent platform for the participating companies from Ireland to secure a greater share of group tour business from France.

Monica MacLaverty, Tourism Ireland’s Manager of Southern Europe, said: “We are delighted that so many key decision-makers from the group travel sector in France took the time to meet with our tourism partners from Ireland, to hear about our fantastic tourism offering and the many opportunities for group travel to Ireland.” 

France is one of the top four markets for tourism to the island of Ireland and 2016 was the fourth record-breaking year in a row for French visitors to Ireland.

Monica MacLaverty continued: “2016 was the best year ever for tourism from France to the island of Ireland, when we welcomed more than 500,000 French visitors for the first time ever. For 2017, we are rolling out an extensive programme of promotional activity, to keep the momentum going and build on that growth.”
  Tourism companies from the island of Ireland with Fiona Dunne (back, second left), Caroline Phelan (back, third left), Séverine Lecart (back, centre), Rosendo Castellanos (front, third right), Alison Gaynor (second right) and Gavin Radford (right), all Tourism Ireland, at the Irlande à Paris B2B workshop in Paris.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.