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03 Mar 2017

Promoting Northern Ireland’s world-class road racing in Switzerland

Tourism Ireland’s busy programme of activity to promote Northern Ireland around the world continued recently in Switzerland, where the organisation had a presence at Swiss-Moto Zurich – Switzerland’s premier motorcycling show.

With about 70,000 people visiting Swiss-Moto Zurich each year, it was an ideal platform to highlight Northern Ireland as a great destination for motorcycling enthusiasts. A highlight of the show was a special ‘Irish road racing’ exhibition – which celebrated the most famous family in road racing, Northern Ireland’s legendary Dunlop family. The exhibition was organised by Austrian road racer Horst Saiger, who regularly attends the North West 200 and Ulster Grand Prix.

Christian Ruebel, Tourism Ireland’s Trade Marketing Manager for Central Europe, said: “Our presence at Swiss-Moto Zurich was a really good opportunity to position Northern Ireland as a ‘must see’ destination for motorcycle enthusiasts in 2017. Every year, Tourism Ireland leverages the tourism benefits of events like the North West 200, showcasing the spectacular scenery of Northern Ireland to motorbike fans and prospective visitors everywhere.”
  Christian Ruebel, Tourism Ireland (centre), with William Dunlop (left) and Gary Dunlop, at Swiss-Moto Zurich.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.