Tourism Ireland joins forces with Condé Nast Traveller magazine to bring London foodies a ‘feast from Northern Ireland’
On St Patrick’s Day, OX Belfast ‘popped up’ in London, at the very hip Carousel restaurant in Mayfair, as part of Condé Nast Traveller’s
‘Chefs World Series
Tourism Ireland joined forces with Condé Nast Traveller
magazine for a special pop-up dinner event, which was themed “A Feast from Northern Ireland in London” – with Stephen Toman, head chef and joint owner of OX Belfast, in the kitchen for the evening. It’s all part of Tourism Ireland’s programme of promotions to highlight Northern Ireland in Great Britain and, in particular, to raise awareness of Northern Ireland as a destination for some of the best food, drink and hospitality on offer for visitors anywhere.
David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “We were delighted to have Stephen Toman with us in London on St Patrick’s Day, helping to spread the word about Northern Ireland’s superb food, wonderful chefs and world-class restaurants and, of course, what makes a holiday in Northern Ireland unique and truly memorable. Our message is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.”
The Conde Nast Traveller ‘Chefs World Series’ involves bringing top chefs from around the world to create a not-to-be-missed feast in London. On 17 March, some 60 London foodies got to sample a special St Patrick’s Day feast. Stephen Toman served three courses of delicious flavours, including a starter of celeriac, scallop and Northern Ireland sea urchin with truffle; followed by Chateaubriand beef, asparagus, smoked potato and black garlic; and a dessert of Bushmills jelly, lavender, oats and baked apple sorbet. Guests also got to sample a Jawbox Gin cocktail and Co Couture chocolates and received a copy of Belfast on a Plate
, a guide to Belfast’s restaurant scene by David Pauley.
This event – and a number of other Tourism Ireland promotions this spring – are highlighting the wonderful culinary offering of Northern Ireland and building on the legacy of our special Year of Food and Drink in 2016. Last year, Tourism Ireland undertook a packed programme of activity to highlight Northern Ireland’s Year of Food and Drink in Britain, and elsewhere around the world.
Stephen Toman, OX Belfast (centre), with David Boyce (left) and Julie Wakely, both Tourism Ireland, at the St Patrick’s pop-up dinner event in Carousel restaurant in London.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.