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03 Mar 2017

New Tourism Ireland film highlights Ireland’s biggest traditional music festival

Four days, 17 unique venues, one great traditional music festival … Tourism Ireland has unveiled a new film called “Temple Bar TradFest 2017”. 

Every January, Ireland’s largest traditional music festival takes place in Dublin’s Temple Bar, with four great days of music and dance. Tourism Ireland’s film showcases the musicians and unique venues in and around Temple Bar, including St Patrick’s Cathedral, City Hall and some of Dublin’s traditional pubs, that make TradFest such a success and an unmissable annual event on Ireland’s music calendar. The film also conveys the atmosphere that comes with TradFest each year – encouraging potential visitors around the world to come and feel the toe-tapping magic of Dublin’s TradFest for themselves!

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (3.8 million fans worldwide), Twitter (379,000 followers) and YouTube

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.