Promoting Kerry and the Wild Atlantic Way around the world
The Aghadoe Heights Hotel in Killarney was the venue for the June board meeting of Tourism Ireland, which took place today (Wednesday, 14 June). The board members took the opportunity to meet with local tourism operators prior to the meeting, to discuss the tourism season and the extensive promotional programme which Tourism Ireland is undertaking to highlight Kerry, the Wild Atlantic Way and the island of Ireland around the world this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Killarney for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing. It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2016 and continue to grow overseas visitor numbers to the island of Ireland in 2017. Priority markets are the United States, Great Britain, Germany and France, but our promotions are also continuing in other key markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”
Co Kerry, its spectacular scenery, visitor attractions and events, as well as many other aspects of this part of Ireland, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Kerry and the Wild Atlantic Way extensively on its global suite of websites, Ireland.com, which attracted more than 19.37 million unique visitors in 2016. Kerry is also highlighted through Tourism Ireland’s social media platforms – to its 3.9 million active Facebook fans and 403,000 followers on Twitter.
In 2016, Tourism Ireland helped generate almost €75 million worth of positive publicity for Kerry in key markets around the world, through press releases, press visits, e-newsletters and various media events.
Gretel O'Sullivan, The Gleneagle Group; Catherine Moylan, Listowel Writers Week; Niall Gibbons, CEO of Tourism Ireland; Joan O'Shaughnessy, Chairman of Tourism Ireland; and Breffni Ingerton, The Gleneagle Group, before the Tourism Ireland board meeting at the Aghadoe Heights Hotel in Killarney.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.