Planning your holiday? Visit our consumer website

08 Jun 2017

800,000 Australians see Mayo on the ‘small screen’

Starring role for Ashford Castle in popular Australian TV show

Images of Ashford Castle and Mayo were beamed into the homes of some 800,000 Australians last weekend, in an episode of a popular Australian TV show called The Living Room. The show aired on Network Ten last Friday (2 June). Filming took place here last autumn and was supported by Tourism Ireland and Fáilte Ireland.

Viewers of The Living Room saw Dr Chris Brown – an Australian veterinarian, TV personality and author, famously known as the ‘Bondi Vet’ – explore the scenery, culture and history of Co Mayo, and Ashford Castle in particular. Filming included clay pigeon shooting and a falconry demonstration at Ashford Castle.

Another two episodes featuring the island of Ireland will air later this year; they’ll focus on Lisdoonvarna matchmaker Willie Daly (in September) and on Northern Ireland and its Game of Thrones connections (in October). 

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: “Tourism Ireland was delighted that Dr Chris Brown and The Living Room crew chose to film in Ireland. With an audience of about 800,000 viewers per episode, it’s a fantastic opportunity to showcase the destination to a huge Australian audience. Chris Brown has a loyal following in Australia and his focus on Ireland’s scenery, culture and history will certainly appeal to our important ‘culturally curious’ audience, inspiring them to come and explore the landscapes and locations featured in The Living Room for themselves.”
  Camera man Phil Dow (left) with Debbie Knight, Ashford Castle School of Falconry; and Dr Chris Brown, during filming for The Living Room at Ashford Castle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.