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23 Jun 2017

Spotlight on the island of Ireland at Royal Highland Show in Scotland

Five tourism companies from the island of Ireland joined Tourism Ireland at the Royal Highland Show at Ingliston, near Edinburgh, this week.

The Royal Highland Show is Scotland’s largest outdoor event, attracting more than 187,000 visitors – or potential holidaymakers for Ireland – over four days, providing an excellent platform to showcase the superb experience on offer here for Scottish holidaymakers.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Events like the Royal Highland Show provide us with a wonderful platform to spread the word about the many great experiences that Scottish holidaymakers can enjoy around the island of Ireland. 

“Great Britain is an important market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Tourism Ireland is undertaking an extensive programme of promotions throughout 2017, to highlight Ireland to British travellers. We continue to monitor developments around Brexit closely, to better understand and plan for its implications on travel. Competitiveness and value for money are more important than ever this year, given currency fluctuations and the decline in the value of sterling.”
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Sarah Meehan, Donegal Tourism; and Linda Duncan, Tourism Ireland, at the Royal Highland Show in Edinburgh.
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.