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19 Jun 2017

Ireland voted ‘Best European Destination’ for groups – beating Germany, Belgium, Iceland and Malta at The Group Travel Awards in London

Ireland has triumphed at The Group Travel Awards in Britain, after being voted Best European Destination – beating off stiff competition from other destinations like Belgium, Germany, Iceland and Malta to claim the title. The award was presented to representatives of Tourism Ireland at the awards ceremony, which took place recently in London.

The annual awards celebrate and recognise the best destinations, events, accommodation, transport providers and attractions for the British group travel industry – as voted for by readers of GTO (Group Travel Organiser) magazine. Titanic Belfast was runner-up in the ‘Best European Attraction’ category. 

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We are delighted that Ireland has been voted ‘Best European Destination’ at this year’s Group Travel Awards and we would like to take this opportunity to thank all the group travel organisers who voted for us. Travellers nowadays have tremendous choice, which makes it more important than ever for us to ensure the island of Ireland stands out from other destinations – so this award is good news indeed, reminding group organisers around Britain that Ireland is the ideal choice.”
  Judith Cassidy and Julie Wakley (front, centre) with Niall Gibbons, CEO of Tourism Ireland, and the Tourism Ireland team in London, with the award for ‘Best European Destination’.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing over 286,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

14 Jun 2017

Tourism Ireland board meets in Killarney