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20 Jun 2017

International travel writers ‘catch the action’ in Northern Ireland

2+ million to read all about activity holidays in Northern Ireland

Travel writers from the US, Canada, France, Germany, Spain, Denmark, Belgium and the Middle East spent several action-packed days in Northern Ireland, experiencing what’s on offer here for people looking for an activity holiday. Representing a range of print and online publications around the world, the journalists were here as guests of Tourism Ireland and Tourism NI.

The journalists’ programme included a challenging walk along The Gobbins coastal path, followed by a visit to the Carrick-a-Rede rope bridge and the Giant’s Causeway. The next day, an early morning boat tour was on the agenda, with a ‘Catch and Sea’ experience organised by Causeway Foodie Tours – with the journalists encouraged to catch their own breakfast and look out for basking sharks and dolphins. This was followed by a stand-up paddle lesson at the West Strand in Portrush.

Travelling on to Limavady, the group learnt to fly a hovercraft with Foylehov, on a grass track with water hazards and tricky hairpin bends. At Jungle NI near Magherafelt, they enjoyed some high-wire activity amongst the trees, Segway off-road riding, as well as zorbing (rolling downhill in a giant PVC ball at speeds of up to 30mph!). 

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We were delighted to invite this influential group of journalists to Northern Ireland – helping us to spread the good news about activity holidays here to potential visitors around the world. The journalists were really impressed by the range of things to see and do, our spectacular scenery, as well as by the friendliness of the people they met. I am confident that their visit will result in lots of positive publicity for Northern Ireland.

“NISRA figures for 2016 confirm that we welcomed a record 2.1 million overseas visitors to Northern Ireland during 2016, an increase of +9% over 2015. And more importantly for the local economy, overseas visitors delivered more than £543 million, up +12%. Overseas holidaymakers increased by +15% in 2016 – a continuation of the positive trend since 2011, which has seen overseas holiday visitors grow by +58.7% and overseas holiday revenue by+79.5%. Tourism Ireland is determined to ensure that growth continues and we are rolling out an extensive programme of promotions throughout 2017, to highlight Northern Ireland around the world.”
  International travel writers ‘catch the action’ at the West Strand in Portrush.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.