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28 Jun 2017

French connection for Ireland

Campaign with SelecTour travel agency network reaches 400,000 French travellers

Tourism Ireland in France has joined forces with SelecTour, the largest travel agency network in France. The campaign, designed to highlight individual and group travel to the island of Ireland this year, will reach about 400,000 French travellers who book their holidays overseas with SelecTour.

The campaign involves digital screens and in-store displays promoting Ireland in some 850 travel agencies across France, all members of SelecTour. Attractive offers from a range of French travel companies – including Gaeland Aisling, TUI, Vacances Transat, Plein Vent and Visit Europe – are being highlighted.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “France is one of our top four markets for tourism to the island of Ireland and we have seen further growth in French visitor numbers so far again this year, with the most recent CSO figures for March to May showing an increase of +3.3% – an extra 5,000 French visitors compared with the same three-month period last year. Working with the influential French travel trade is an important element of our annual promotional programme, so we are delighted to partner with SelecTour this month, to continue to grow French visitor numbers to the island of Ireland in 2017.”

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Notes To Editors

Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
•    Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing over 286,000 people across the island.
•    In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
•    Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.