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30 Jun 2017

1.2 million to read all about Northern Ireland and our Game of Thrones connection

GB bloggers check out Game of Thrones locations

Popular travel and lifestyle bloggers from GB have been visiting Northern Ireland this week, checking out various filming locations used in Game of Thrones. The bloggers, whose combined followers and readers number about 1.2 million people, were invited here by Tourism Ireland, in conjunction with Tourism NI. 

The bloggers’ action-packed itinerary included an immersive Game of Thrones tour in Co Down, with visits to Tollymore Forest, Inch Abbey, Castle Ward and Audley’s Castle. They travelled along the Causeway Coastal Route, stopping off at various filming locations like the harbour at Carnlough, Cushendun caves, Ballintoy and the Dark Hedges. The bloggers also spent time in Londonderry, where they enjoyed a walking tour and a visit to the Walled City Brewery.

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to have the opportunity to highlight our Game of Thrones connection to fans of the show and prospective visitors around the world, through these influential bloggers. Their blogs and social media accounts are extremely popular, so their visit is a really good opportunity to showcase Northern Ireland to a wide audience of prospective holidaymakers. Their posts and photos will be seen and shared by their online followers – inspiring them to come and explore the destination for themselves.

“Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by journalists and social influencers like bloggers and vloggers are a key element of that programme. Tourism Ireland continues to promote our iconic experiences, including the Causeway Coastal Route, Titanic Belfast, the Giant’s Causeway, our unique National Trust properties and, of course, our world-class golf.”

Game of Thrones ‘fever’ is on the rise once again, with anticipation mounting among fans everywhere about the long-awaited seventh season, which is set to premiere this month. Tourism Ireland is preparing to launch a brand new campaign, showcasing Northern Ireland once again to millions of Game of Thrones fans worldwide.

Des Burke, Tourism Ireland (front right); William Van Der Kells, Winterfell Tours (left); and GB bloggers, enjoying a Game of Thrones experience at Winterfell, aka Castle Ward, near Strangford.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.


Previous Press Release

29 Jun 2017

Icelanders chill out in Northern Ireland!