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12 Jun 2017

1.2 million French to read all about Ireland’s Ancient East

Seven top travel and lifestyle journalists from France have been visiting Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland. Representing 14 different online and print publications, with a combined readership of more than 1.2 million, the journalists travelled from Roscoff to Cork with Brittany Ferries and then onwards to Kilkenny and Waterford. 

First stop for the journalists was the English Market and the Farmgate Café in Cork city. Their packed programme also included Kilkenny, where they took in Highbank Orchards in Cuffesgrange, St Canice’s Cathedral, Kilkenny Castle, Smithwick's Experience Kilkenny and Kilfane Glen & Waterfall in Thomastown. They then travelled to Waterford, visiting the Bishop's Palace Museum, the House of Waterford Crystal and Lismore Castle Gardens. 

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Ireland’s Ancient East – helping us to spread the good news about this part of Ireland through the media in France. The journalists were really impressed by our spectacular scenery, the range of things to see and do, as well as by the friendliness of the people they met. I am confident that their visit will result in lots of positive publicity for Ireland’s Ancient East in a range of online and print publications, encouraging French travellers to come and discover the destination for themselves.”

France is one of our top four markets for tourism to the island of Ireland and we have seen very good growth in French visitor numbers so far again this year, with the most recent CSO figures for February to April showing an increase of +8.6% – an extra 10,500 French visitors compared with the same three-month period last year.
  French journalists at Lismore Castle Gardens, with Anne Zemmour, Tourism Ireland (third left); Jean-Claude Georget (fourth left) and Danielle Ollivier (fifth left), both Brittany Ferries; and tour guide Mairín Ahern (fifth right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.