Best ever month of June for Irish tourism, with almost 1 million arrivals (+8%), as Tourism Ireland rolls out its promotional programme around the world
Commenting on figures published today by the CSO for overseas visitors to Ireland for January to June, Niall Gibbons, CEO of Tourism Ireland, said: “I am pleased to see growth of +4.2% for the period January-June, coming on the back of a record performance in 2016 and years of solid growth in overseas tourism. It is encouraging that this was the best ever month of June for Irish tourism, with almost 1 million arrivals (+8% on June 2016).
“Particularly welcome in today’s CSO figures is the continued strong performance from North America, with an increase of +21.6%. Tourism Ireland has prioritised North America for 2017, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. A number of factors are working in our favour, including more airline seats than ever before, from more gateways across the US and Canada. Visitor numbers from Australia and Developing Markets for the first half of 2017 are also really strong, up +20.6%. And arrivals from Mainland Europe grew by almost +6% – with important markets like Germany, France and Spain continuing to perform well.
“As anticipated, the currency challenge for Irish tourism is very real and the drop in British visitor numbers (-6.4%) for the January to June period reflects that. The decline in the value of sterling has made holidays and short breaks here more expensive for British visitors; and economic uncertainty is undoubtedly making British travellers more cautious about their discretionary spending. This is impacting on travel to Ireland. Therefore, competitiveness and the value for money message are more important than ever in Britain right now. Tourism Ireland is placing a greater focus on our ‘culturally curious’ audience, who are less impacted by currency fluctuations. We are also undertaking an expanded partnership programme with airlines, ferry operators and tour operators, communicating a strong price-led message.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.