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28 Jul 2017

Targeting Chinese holidaymakers for Ireland

New Chinese car touring guidebook features three Irish driving routes

DIDI Car Rental, one of the largest car hire companies in China, has launched its first ever self-drive travel guidebook and it features three driving routes on the island of Ireland.

Targeting Chinese travellers who want to take self-drive holidays overseas, it’s an online guidebook and app which includes information about local traffic rules, driving license requirements, as well as signature driving routes in different destinations. The Irish driving routes which feature are:
  • southern route (Cork – Cobh – Kinsale – Ring of Kerry – Dingle – Limerick); 
  • western route (Limerick – Bunratty – the Burren – Cliffs of Moher – Dunguaire Castle – Galway – Aran Islands – Connemara – Sligo – Slieve League); and
  • northern route (Down – Belfast – Causeway Coastal Route – Londonderry).
According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market – with 135 million people travelling overseas each year, spending about $261 billion. 

James Kenny, Tourism Ireland’s Manager China, said: “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. The fact that three driving routes on the island of Ireland feature in the new DIDI guidebook is good news indeed – helping to raise awareness among Chinese travellers about our spectacular scenery and the many things to see and do on a holiday here.”

Tourism Ireland has a strong network in China, with offices in Shanghai, Beijing, Guangzhou and Chengdu. The organisation’s activity in China involves establishing and building relationships with influential intermediaries, including the travel trade, airlines and media – highlighting our natural attractions, cities, castles and proximity to Britain. The Chinese version of Tourism Ireland’s international website is; and social media is also increasingly important in helping to raise awareness of Ireland in this mobile-dominant country.

A key message for Tourism Ireland in China is the British-Irish Visa Scheme, which enables Chinese travellers to visit both Ireland and the UK, including Northern Ireland, on a single visa of either country.
The Cliffs of Moher are part of the western driving route, which features in the new DIDI Car Rental self-drive guidebook.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.