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07 Jul 2017

Spotlight on Northern Ireland food ‘Down Under’

250,000+ New Zealanders will see Northern Ireland on TV cookery show

New Zealand cooking duo Karena and Kasey Bird – winners of MasterChef New Zealand in 2014 – have been visiting Northern Ireland recently. The sisters are travelling the world, filming for their TV show Karena And Kasey’s Foreign Flavours – which has more than 250,000 viewers per episode. So, Tourism Ireland invited them to Northern Ireland, to check out some of our great restaurants and food spots and then film their experiences here for their show. 

Karena and Kasey’s itinerary – designed by Tourism NI – included a Lough Erne food tour, with visits to various food producers and restaurants in Fermanagh. They also did some filming with chef Joe Kelly, at Belle Isle Cookery School. In Co Down, the sisters had the opportunity to catch up with local food guide Tracey Jeffrey and learn about oyster farming in Strangford Lough. They also spent time in Tracey’s traditional farmhouse kitchen at Killinchy, where they filmed Tracey preparing dinner using fresh, local produce. 

Darragh Walshe, Tourism Ireland New Zealand, said: “We were delighted to invite Karena and Kelsey to visit Northern Ireland. Since winning MasterChef, their popularity has soared in New Zealand, so their visit will help showcase the superb culinary experience of Northern Ireland to a large audience of potential holidaymakers. Visits like this are an invaluable part of our overall promotional programme; they are a really effective way for us to raise awareness through the media in New Zealand of the many things to see and do on a holiday in Northern Ireland.”
  New Zealand sisters, Kasey and Karena Bird, pictured during filming at Belle Isle Cookery School with chef Joe Kelly.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.