Highlighting the Women’s Rugby World Cup in Canada
Rugby Canada hosted a special event in Toronto to celebrate the national senior women’s rugby team before their departure for Ireland and to recognise the accomplishments of all Canadian female athletes. Tourism Ireland was one of the official promotional partners at the event, which took place in Toronto this week, to wish the team well and to raise the profile of the tournament which takes place in Dublin and Belfast next month.
At the event, Tourism Ireland ran a competition to highlight the Women’s Rugby World Cup, with the chance to win a trip for two to Ireland, including tickets to one of the Women’s World Cup matches.
The tournament pool stages kick off on 9 August in Dublin (in UCD) and the finals will be played in Belfast (Queen’s and Kingspan Stadium) on 22-26 August. Tourism Ireland is rolling out its Women’s Rugby World Cup campaign right now, to leverage the tourism benefits of the tournament. The organisation is urging rugby fans and potential visitors everywhere to come for the games and then stay for the craic – reminding them that, in Ireland, we love our rugby and we’re prepared to be the perfect host for this year’s tournament in Dublin and Belfast.
Dana Welch, Tourism Ireland’s Manager Canada, said: “We’re delighted that the Women’s Rugby World Cup is taking place here next month. The Rugby Canada send-off event for the Canadian team helps raise the profile of the tournament and the fact that it’s taking place in Dublin and Belfast next month. Tourism Ireland is encouraging rugby fans and potential visitors in Canada and other rugby-loving countries to come and join in the electric atmosphere of Dublin and Belfast’s great sporting arenas and explore these beautiful cities as they enjoy the games. Our message is that the island of Ireland is a fantastic place to visit – where they’re guaranteed a wonderful experience and the warmest of welcomes.”
“Rugby Canada is very thankful to Tourism Ireland for its support of our official send-off event for our national senior women’s team, as they begin their journey to the 2017 Women’s Rugby World Cup in Ireland this August! The excitement of all our fantastic supporters and fans at the send-off event was bolstered by the amazing opportunity to win a trip for two to Ireland to watch the semi-finals match, graciously provided by Tourism Ireland,” stated Allen Vansen, CEO of Rugby Canada.
“Rugby Canada enjoys a fantastic long-standing relationship with the Irish Rugby Football Union and our women’s team are incredibly excited to challenge for the pinnacle trophy in the women’s games in front of many Canadian fans who will be traveling to Ireland to take in the tournament,”
Alison Metcalfe (centre) and Dana Welch (third left), both Tourism Ireland, with members of the Canadian women’s rugby team, at a special send-off event in Toronto organised by Rugby Canada.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.