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27 Jul 2017

Northern Ireland and the Game of Thrones® connection ‘make it’ to Times Square in NYC!

Promoting Northern Ireland and our GoT filming locations in the United States

With season 7 of Game of Thrones® now well under way, Tourism Ireland’s brand new campaign to showcase Northern Ireland to millions of fans is rolling out around the world. To complement the global campaign, Tourism Ireland in the US is undertaking some additional promotions – to remind Americans that Northern Ireland is one of the main filming locations for Game of Thrones®, with numerous unforgettable set locations.

Tourism Ireland has teamed up with The Hollywood Reporter, for the duration of season 7 of Game of Thrones®. The Hollywood Reporter is a hugely popular online magazine which carries all the latest news from the world of TV and movies and Tourism Ireland’s online ads are running on the site around the various reports and news about the hit TV show – highlighting Northern Ireland to the fans searching online for the articles and linking to the special Game of Thrones® section on Tourism Ireland’s international website,  


A billboard ad – featuring an eye-catching image of the famous Dark Hedges – has also appeared in Times Square in New York, highlighting Northern Ireland as ‘Games of Thrones® Territory’ to New Yorkers and visitors to the city.

Alison Metcalfe, Tourism Ireland’s Head of North America said: “We are taking every opportunity to highlight Northern Ireland and its Game of Thrones® connections. We’re reminding fans that Northern Ireland is one of the main filming locations for the series, with numerous unforgettable set locations. Our aim is to spike people’s curiosity about the landscapes and locations featured in the series and inspire them to come and explore them for themselves.” 
  Northern Ireland ad in Times Square, New York.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.