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31 Jul 2017

New Tourism Ireland video highlights what makes the island of Ireland so special in autumn

Online film shows viewers that autumn in Ireland is unmissable!

Culture-filled festivals, castles that display our amazing heritage, cities waiting to be explored in the crisp evening air … Tourism Ireland has created a new online film to remind travellers around the world who’re now planning their last minute short break or holiday that autumn in Ireland is simply unmissable!

Titled "Autumn on the island of Ireland", the video was created to boost late-season travel to the island of Ireland from around the world and to encourage potential visitors to come and find out what makes Ireland so special in autumn. The September to December period usually yields as much as 30% of Ireland’s annual overseas tourism business.

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (almost 4 million fans worldwide), Twitter (411,000+ followers) and YouTube.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.