A brand new, behind-the-scenes teaser video for Star Wars: The Last Jedi
has just been released – complete with action shots and outtakes, as well as some stunning footage of Ireland and our very own Wild Atlantic Way.
The trailer was released yesterday (Saturday, 15 July), at Disney’s latest D3 convention in Anaheim, California. Click here
to view the new, behind-the-scenes video.
Niall Gibbons, CEO of Tourism Ireland, said: “Star Wars: The Force Awakens broke box office records around the world in late 2015, bringing the magnificent scenery of Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere.
“The fact that Episode VIII: The Last Jedi, due for release this December, was also shot on location along the Wild Atlantic Way is another fantastic coup for Irish tourism – and we’re absolutely delighted that Ireland features again in this behind-the-scenes teaser video of the eighth movie, released yesterday. Tourism Ireland will launch a new Star Wars campaign in December, taking every opportunity to capitalise on the huge publicity around the film and whetting peoples’ appetites to come and visit the Wild Atlantic Way and Ireland.”
Skellig Michael’s appearance in the last instalment of Star Wars
presented Tourism Ireland with a truly unique opportunity to highlight the Wild Atlantic Way to fans of the science fiction franchise around the world. And, the good news for Irish tourism is that this didn't signal the end of the Star Wars
journey here. The director of Episode VIII: The Last Jedi, Rian Johnson
, returned to Skellig Michael with his cast in September 2015, picking up the story from the iconic moment in Episode VII, when Rey found Luke Skywalker on the stony steps of Skellig Michael. The location scouts were so taken with the Wild Atlantic Way that they came back for a second shoot in May 2016. Locations along the western seaboard (in counties Cork, Kerry, Clare and Donegal) were handpicked to represent the planet Ahch-to in Episode VIII
– due to hit the big screen on 15 December.
to view Tourism Ireland’s special Star Wars section on Ireland.com
to view Tourism Ireland’s behind-the-scenes film, created during the filming of Star Wars: The Force Awakens.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.