Two million Americans to read all about Northern Ireland
Four top travel writers from the US are visiting Northern Ireland this week. They flew in to Belfast International Airport, on the inaugural Norwegian Airlines flight from Providence, Rhode Island.
The journalists – representing various media outlets, with a combined circulation of more than two million readers – are here as guests of Tourism Ireland and Tourism NI. The aim of their visit is to highlight this new route from the US to their readers, as well as some of the many things to see and do here on a holiday.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to invite these leading US journalists to Northern Ireland, to experience for themselves some of the many interesting things to see and do here. Visits like this are an invaluable part of our overall promotional programme, helping us to get positive exposure for Northern Ireland through the media in the United States.”
The new flight will help boost tourism from the all-important US market, offering more choice to prospective visitors travelling from North America.
Alison Metcalfe continued: “The re-establishment of this important transatlantic connection is wonderful news for tourism to Northern Ireland and will certainly expand travel options for prospective American visitors living in the North East. We look forward to working with Norwegian Airlines, to maximise the promotion of this new service as well as their other new services to Cork, Shannon and Dublin. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with all our airline partners, through co-operative marketing, to drive demand for flights to Northern Ireland.”
The journalists’ busy itinerary includes a trip along the Causeway Coastal Route, with stops at Glenarm Castle, The Gobbins, the Giant’s Causeway and Carrick-a-Rede Rope Bridge. They will also visit the Seamus Heaney HomePlace and enjoy a walking tour of the walled city of Derry, before heading to Belfast to do a coach tour of the city. They will also visit Titanic Belfast, SS Nomadic and St George’s Market and will savour our culinary delights on a Belfast Food Tour.
George Lynn, Glenarm Castle butler; with American journalists Linda Fasteson, The Sun Chronicle and Notable Travels; Lyndsay B Davis, Edge Media; Jamie Wilson, Irish Central; and Andrea Cleghorn, Bedford Citizen, at Glenarm Castle.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.