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20 Jul 2017

113,000 Britons read all about Lismore Castle in popular interiors magazine

An article showcasing Lismore Castle features in the latest edition of the popular interiors magazine House & Garden, profiling the castle and its beautiful grounds to more than 113,000 readers – or potential British holidaymakers for Lismore and Ireland’s Ancient East. 

Tourism Ireland in London, in conjunction with Fáilte Ireland, invited journalist Tania Compton to visit in 2016. The resulting article appears in the August edition of House & Garden, describing the gardens at Lismore Castle as “an enchanting haven of fragrant meadows, towering magnolias and ancient stone gateways”. It features wonderful images of the castle exterior and its beautiful grounds. 
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House & Garden is an upscale interiors magazine, covering all aspects of home interest and an ideal platform to reach Tourism Ireland’s important ‘culturally curious’ audience in Britain.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We are delighted with the excellent coverage in the August edition of House & Garden magazine. It’s a really good way of showcasing Lismore to a large audience of potential visitors and, in particular, to our culturally curious audience. Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday in Ireland’s Ancient East and elsewhere around the island of Ireland. 

“Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain will remain a priority for us. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. The depreciation of sterling against the euro since the referendum means that value for money is a key message for us in Britain this year. Throughout 2017, Tourism Ireland continues to work with our industry partners to highlight the ease of getting to the island of Ireland.” 

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.