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14 Jul 2017

1 million Swedes to see Ireland on the ‘small screen’

Wild Atlantic Way set to ‘star’ in popular Swedish TV show

A popular Swedish TV show, called Go'kväll, is filming in the West of Ireland this week. The TV crew is here to record three separate episodes, capturing some of the unique experiences that their Swedish viewers can enjoy on holiday in Ireland. They are visiting as guests of Tourism Ireland and Fáilte Ireland. Go'kväll is a daily lifestyle programme which airs on Sveriges Television (the national public broadcaster in Sweden) and each of the three episodes, set to air during autumn and winter 2018, will be seen by more than 1 million people. 

During their time in the West of Ireland, the crew captured footage at the Burren Smokehouse, the Cliffs of Moher and at Cnoc Suain in Spiddal; they also travelled to Inis Mór to film at Dún Aonghasa. They met with Lisdoonvarna matchmaker Willie Daly, expert forager Oonagh O'Dwyer from Wild Kitchen in Lahinch and with music group The Whileaways, during a session at Campbell's Tavern in Headford, Co Galway. 

Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland is delighted that Go'kväll chose to film in the West of Ireland. With an audience of more than 1 million viewers per episode, it’s a fantastic opportunity to showcase the Wild Atlantic Way. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. 

“We have seen good growth in visitor numbers from the Nordic Region so far this year, with the most recent CSO figures for March to May showing an increase of +5.6% – an extra 3,500 Nordic visitors compared with the same three-month period last year.”

  Cameraman Alex Bolevin and presenter Joachim Vogel (centre), interviewing local expert forager Oonagh O'Dwyer, Wild Kitchen (right), outside Barrtrá Seafood Restaurant in Lahinch, during filming for Swedish TV show Go'kväll.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.