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11 Jan 2017

Tourism ‘goes Dutch’!

Tourism Ireland kicks off 2017 promotional drive in the Netherlands

Tourism Ireland in Amsterdam kicks off its busy programme of promotions for 2017 this week – at Vakantiebeurs in Utrecht, the largest holiday and travel fair in the Netherlands. 

Leading Dutch tour operators, travel agents and travel writers make their way to this important travel expo each year, as well as many thousands of Dutch holidaymakers in search of ideas and suggestions for their next short break or holiday destination. In 2016, the-six day event attracted more than 120,000 visitors. 

There’s a special focus on Northern Ireland at this year’s Vakantiebeurs – including a fun photo booth, where visitors to the Tourism Ireland stand can have their picture taken at various ‘virtual’ Game of Thrones locations in Northern Ireland.

Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said: “Vakantiebeurs is our first major promotion of the year, providing an excellent opportunity to position the island of Ireland as a ‘must see’ destination in 2017. This year, Tourism Ireland will continue to promote the distinctiveness of a holiday in Ireland, the good value available and the ease of access from the Netherlands.” 

Promoting the Wild Atlantic Way, the Causeway Coastal Route, Ireland’s Ancient East, Belfast and Dublin will continue to be a major focus of Tourism Ireland’s activity in the Netherlands, and elsewhere around the world, in 2017. The organisation will also continue to highlight ease of access from the Netherlands to the island of Ireland.
  Finola O’Mahony, Tourism Ireland; Shirley Millar, National Trust; Tara Kenny, Fáilte Ireland; Karen van der Horst, Tourism Ireland; and Mary O’Driscoll, Causeway Coastal Route, at Vakantiebeurs in Utrecht.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted a record 18 million visitors in 2016.