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17 Jan 2017

Irland bitte! Targeting Germans at holiday fair in Stuttgart

Tourism Ireland in Germany kicks off its busy programme of promotions for 2017 this week – with a strong presence at CMT (Caravan, Motor & Tourism Fair) in Stuttgart. Tourism Ireland is joined at CMT by 14 tourism businesses from the island of Ireland.

The nine-day travel fair attracted 220,000 visitors in 2016 – among them leading travel writers, tour operators and travel agents, as well as many thousands of German holidaymakers looking for ideas and suggestions for their next holiday. CMT provides a valuable opportunity for the participating companies from the island of Ireland to showcase and sell their product and to communicate what is unique about Ireland as a great holiday destination for German travellers.

ZoĆ« Redmond, Tourism Ireland’s manager for Central Europe, said: “CMT in Stuttgart is our first major promotion of 2017 in Germany, providing an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to entice visitors to put Ireland on their holiday ‘wish-list’ for 2017.

“2016 was another record-breaking year for visitor numbers from Germany to Ireland, with the most recent CSO figures showing an increase of over +3% for September to November. Tourism Ireland will roll out an extensive programme of promotional activity throughout 2017 – to keep the momentum going and build on that growth.”


Promoting the Wild Atlantic Way, Ireland’s Ancient East, Dublin, Belfast and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in Germany, and elsewhere around the world, in 2017. The organisation will also continue to highlight ease of access from Germany to the island of Ireland, including the new Transavia service from Munich to Dublin which begins in early April, the new Lufthansa flight from Frankfurt to Shannon, announced for summer 2017, as well as the expanded Lufthansa service between Munich and Dublin.
  Sonja Fischer, Tourism Ireland (fourth left), with Star Wars and Game of Thrones characters and the tourism companies from the island of Ireland participating in CMT Stuttgart.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 18 million visitors in 2016.