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20 Jan 2017

Ireland is a ‘sure bet’ in Las Vegas

The island of Ireland was promoted as a top destination for business tourism this week, at Incentive Live in Las Vegas.

Incentive Live is one of the leading events for business tourism and incentive buyers based in North America, who will be booking global incentive travel programmes for 2017 and beyond. The three-day B2B event – which involves pre-scheduled one-on-one meetings, as well as networking events – provides an excellent platform for Tourism Ireland and the participating Irish companies to meet and do business with the influential American incentive buyers in attendance.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted to participate in this year’s Incentive Live promotion in Las Vegas. This type of event provides us with a really good opportunity to highlight the island of Ireland to influential business tourism buyers and to spread the word about our world-class meetings, conference and incentive facilities.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. ‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.   
  John Hehir, Dromoland Castle; Yvonne Donohue, The Shelbourne Hotel; Marie McKown, Tourism Ireland; and Maeve O’Connor, Irish Horizons, at Incentive Live in Las Vegas.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 18 million visitors in 2016.