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08 Feb 2017

Top overseas journalists ‘in tune’ with Northern Ireland

Tourism Ireland invites journalists to experience IMBOLC International Music Festival 2017

Tourism Ireland invited journalists from GB, France, Sweden and the Netherlands to come and experience the IMBOLC International Music Festival in Londonderry this week. Representing various travel and musical publications, with a combined circulation of more than 900,000 readers, the journalists were here to enjoy the contemporary Irish music scene of the festival, as well as some of our leading visitor attractions. Their itinerary was devised by Tourism NI.

In addition to attending several of the festival events, including the gala concert at The Glassworks, the group visited the Seamus Heaney HomePlace in Bellaghy and met bodhrán-maker Seamus O’Kane in his workshop in Dungiven. The journalists also enjoyed a walking tour of Derry’s historic walls and spent time at the city’s Tower Museum, Siege Museum and the Guildhall. 

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Tourism Ireland was delighted to invite these influential journalists to visit Northern Ireland, to enjoy our musical heritage as well as to experience our superb scenery and some of our leading tourist attractions. Fact-finding visits for journalists are an important element of our overall promotional programme, providing an excellent opportunity to showcase the many things to see and do in Northern Ireland to potential holidaymakers around the world.”

  Journalists from GB, France, Sweden and the Netherlands visiting the workshop of bodhrán-maker Seamus O’Kane (seated) in Dungiven.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.