This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit

10 Feb 2017

Score for tourism! Tourism Ireland captialises on Six Nations clash to boost tourism from Italy and to support 2023 Rugby World Cup bid

Italy coach Conor O’Shea (centre) with Niamh Kinsella, Tourism Ireland’s Manager Italy, and Irish Ambassador to Italy Bobby McDonagh, at the Piazza Barberini in Rome, on the eve of the clash between Ireland and Italy in the 2017 Six Nations Championship.


Rugby has emerged in recent decades as one of Ireland’s most successful and most popular sports and Tourism Ireland is supporting the IRFU’s bid to host the Rugby World Cup in 2023. Tourism Ireland is also encouraging rugby fans around the world to come and visit the island of Ireland this summer, to attend the Women’s Rugby World Cup. Over the coming months, the organisation will be reminding rugby fans that Ireland is a great place to visit, where they’re guaranteed a wonderful experience and the warmest of welcomes. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 19.37 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 18 million visitors in 2016.