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28 Feb 2017

Sales blitz gets under way to boost American tourist numbers to the island of Ireland

Tourism Ireland sets its sights on another record year for tourism from North America – +9% increase in revenue from 1.7 million visitors in 2017

Tourism Ireland’s 2017 series of ‘Jump into Ireland’ sales blitzes across the United States kicks off this week – taking in the key cities of Washington DC, Atlanta (Georgia) and Boca Raton (Florida).

A delegation of 17 tourism companies from Ireland and the United States will undertake a busy schedule of B2B events in each city, showcasing the island of Ireland via a 60-minute TV show format, as well as networking sessions with travel and lifestyle journalists. 

Tourism Ireland’s sales blitz follows last week’s announcement by Norwegian of new flights to the island of Ireland from New York (Stewart International Airport) and Providence (Rhode Island), which means that the total number of transatlantic airline seats this summer will be 60,000, from 20 North American gateways to the island of Ireland – that’s 10,000 additional seats (+20%) compared to summer 2016.  

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “In 2016, we welcomed a record 1.6 million North American visitors to the island of Ireland. Looking to the year ahead, we are confident that our strategy – combined with more airline seats than ever before from the US, a strong dollar, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth.”

“We have a very clear focus for the year ahead and that is to deliver a +6% increase in visitor numbers and +9% increase in revenue from North America. We will achieve this by working in close collaboration with our tourism partners, in both the US and Ireland, rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to Ireland. Our ‘Jump into Ireland’ sales blitz this week provides an excellent platform to spread the word about the many great things to see and do right around the island of Ireland.”


Similar ‘Jump into Ireland’ events will take place in Austin (Texas), Chicago (Illinois) and Boston (Massachusetts), in April; and in San Diego, San Francisco (California) and Houston (Texas), in November.

pic-1-SALES-BLITZ-UNDER-WAY-TO-BOOST-AMERICAN-TOURIST-NUMBERS.jpgIrish and American tourism partners at the ‘Jump into Ireland’ event in Washington DC, including (back, l-r) Michelle Maguire, Ireland’s Blue Book; Hillarie McGuinness, Tourism Ireland; Paula Carroll, Ashford Castle; Anthony Agostinelli, CIE Tours International; Mairéad Cullen, Fitzpatrick Castle Hotel; Mike Hawe, Isle Inn Tours; Dervla O’Neill, EPIC Ireland; Alice Thompson, Experience Ireland Golf & Travel; John Callely, Teeling Whiskey Distillery; Bekah Huie, Authentic Ireland; Stephanie Hayes, Clontarf Castle Hotel; David McCoy, House of Waterford Crystal; American actor and presenter Colin Hamell; Francis Brennan, Park Hotel Kenmare; Darragh O’Connor, Glenlo Abbey Hotel; Ruth Moran, Tourism Ireland; and (front, l-r) Darragh Ó Drisceoil, Siobhan Byrne Learat, Adams & Butler; Billy Condon, Tourism Ireland; Carmel Flynn, Parknasilla Resort & Spa; and Jim Deegan, Railtours Ireland First Class.

 

Notes To Editors

Tourism businesses taking part in the ‘Jump into Ireland’ sales blitz this week include:

  • Adams & Butler
  • Ashford Castle & The Lodge at Ashford Castle
  • Authentic Ireland Travel
  • CIE Tours International
  • Clontarf Castle Hotel
  • EPIC Ireland
  • Experience Ireland Golf & Travel
  • Fitzpatrick Castle Hotel
  • Glenlo Abbey Hotel
  • House of Waterford Crystal
  • Ireland’s Blue Book
  • Isle Inn Tours
  • Park Hotel Kenmare & SÁMAS Spa
  • Parknasilla Resort & Spa
  • Railtours Ireland First Class
  • Sceptre Tours
  • Teeling Whiskey Distillery