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15 Feb 2017

Ireland says ‘bonjour’ in Nice

Highlighting ease of access from the South of France to the island of Ireland

Fifty (50) French travel agents, all based in and around the southern French city of Nice, attended a workshop organised by Tourism Ireland in conjunction with Aer Lingus and Nice Airport.

The aim of the event was to grow tourist numbers from southern France in 2017 and, in particular, to highlight ease of access from Nice to the island of Ireland – including Aer Lingus and Ryanair flights from Nice to Dublin and the easyJet service to Belfast. The event was also an excellent opportunity to highlight Tourism Ireland’s new TV ad campaign, which is now airing on the three main French TV channels – TF1, France2 and France3 – as well as on a range of popular cable channels. 

France is one of the top four markets for tourism to the island of Ireland and 2016 was the fourth record-breaking year in a row for French visitors to Ireland.

Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe, said: “We are delighted that so many of the influential travel agents in this part of France took the time to come and hear about our wonderful tourism offering and the many things to see and do on a holiday on the island of Ireland. We are also really pleased to have the opportunity to highlight ease of access from Nice to the island of Ireland; as an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.

“2016 was the best year ever for tourism from France to the island of Ireland, when we welcomed more than 500,000 French visitors for the first time ever. For 2017, we are rolling out an extensive programme of promotional activity, to keep the momentum going and build on that growth.”

  Monica MacLaverty, Tourism Ireland (left) with French travel agents attending the travel trade workshop in Nice.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.