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20 Feb 2017

1.3 million Britons read about Connemara and the Wild Atlantic Way

Wild Atlantic Way highlighted in popular Sunday newspaper

An article showcasing the Wild Atlantic Way appeared in the travel section of The Sun newspaper in Britain over the weekend, profiling Connemara and the Wild Atlantic Way to more than 1.3 million readers – or potential British holidaymakers for Ireland. 

Tourism Ireland in London, in conjunction with Fáilte Ireland, invited journalist Andrew Parker from the newspaper to visit last August. The resulting article appeared in The Sun yesterday (Sunday, 19 February), describing the “rugged beauty of Connemara National Park” and featuring beautiful photos of Kylemore Abbey and Diamond Hill in Connemara. The author described Connemara National Park as “one of the most beautiful places on earth” with its “mesmerising 2,957 hectares of scenic mountains, expanses of bog, heaths, grasslands and woodlands”.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “We are really pleased with the excellent coverage in the travel section of The Sun. It’s a really good way of showcasing the Wild Atlantic Way to a large audience of potential British visitors for Ireland. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday on the island of Ireland.

“Great Britain is our largest tourism market and 2016 was a very good year for visitor numbers to Ireland from Britain, with the most recent CSO figures showing an increase of almost +11% over 2015. Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain will remain a priority for us. The depreciation of sterling against the euro since the referendum means that value for money will be a key message for us in Britain this year. In 2017, Tourism Ireland will continue to work with our industry partners to highlight the ease of getting to the island of Ireland.” 


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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

15 Feb 2017

Ireland says ‘bonjour’ in Nice