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21 Dec 2017

Tourism Ireland welcomes +3.7% growth in overseas visitors for January-November 2017

Commenting on figures published today by the CSO for overseas visitors to Ireland for January to November 2017, Niall Gibbons, CEO of Tourism Ireland, said: “2017 is set to be another record year for Irish tourism and today’s CSO figures confirm that we welcomed almost 9.25 million overseas visitors during January to November. This represents growth of +3.7% – or 330,000 additional visitors – on the same eleven-month period last year. 

“We have seen exceptional results from North America this year – almost 2 million visitors so far, up +16.6% on January to November last year. I also welcome the growth in visitor numbers from Australia and developing markets (+13.1%); and from Mainland Europe (+5.5%), with important markets like Germany, France, Spain, Italy and the Nordic Region all recording strong growth. Increases in direct air access, plus our market diversification strategy, have been key factors.

“The decline in visitor numbers from Britain continues to be a concern, down -5.2% for the January to November period. The fall in the value of sterling has made holidays and short breaks here more expensive for British visitors and has made Britain more affordable for visitors from many of our top markets. In 2018, Tourism Ireland will continue to place a greater focus on our ‘culturally curious’ audience, who are less impacted by currency fluctuations. However, competitiveness and the value for money message remain more important than ever in Britain right now.  

“Tourism Ireland has a number of campaigns under way right now, to kick-start our promotional effort for 2018.”

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • By the end of 2017, we will have welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.