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05 Dec 2017

Targeting luxury travellers for the island of Ireland

Tourism Ireland and partners attend International Luxury Travel Market in Cannes

Sixteen (16) tourism businesses from the island of Ireland join Tourism Ireland in Cannes this week, for the annual International Luxury Travel Market (ILTM). ILTM is an invitation-only event for the global luxury travel industry – attracting more than 1,500 influential travel agents and decision-makers working in the luxury travel sector, as well as leading luxury travel editors and journalists from about 170 publications across the globe.

ILTM takes place each year at the Palais des Festivals in Cannes. The busy, four-day event involves a programme of bespoke one-to-one appointments and networking sessions – providing a wonderful opportunity for the Irish tourism enterprises to meet, and do business with, the influential travel agents who design unique, luxury travel itineraries for their high net-worth international clients. 

Louise Finnegan, Tourism Ireland’s Head of Business Partnerships, said: “Our participation at this year’s ILTM in Cannes is an excellent platform to showcase the superb luxury tourism offering around the island of Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf and luxury shopping experiences. The format of one-to-one appointments provides an excellent opportunity to meet, and network with, new and established luxury travel agents and buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2018 when recommending destinations to their clients.”

Tourism Ireland is highlighting a number of key themes at ILTM – including the Wild Atlantic Way, Ireland’s Ancient East, Causeway Coastal Route, Belfast and Dublin, as well as luxury shopping in Ireland. 
  Crothúr Murphy, Custom Ireland; Amanda Horan, Fáilte Ireland; Paula Ward, Paula Ward's Ireland; Geraldine Egan, Tourism Ireland; Joanne Taylor, Tourism NI; Leigh Heggarty, Galgorm Resort & Spa; Susie Hopkins-Burke, The K Club; Dermot O'Neill, Moloney & Kelly; Róisín Wallace, Manor House Hotels; Siobhan Byrne-Learat and Lara Moran, both Adams & Butler; Lisa Marshall, Lough Eske Castle; Rosalie Delany, Mount Juliet Estate; Paula Stephens, The Merchant Hotel; Eoin McGrath, Culloden Estate & Spa; Doireann Hicks, The Merrion; Niamh O'Shea, Killarney Park Hotel; Hillarie McGuinness, Tourism Ireland; Sara Dolan, Cliff Group; Emer Mortell, Culloden Estate & Spa; and John Hehir, Dromoland Castle, at ILTM in Cannes.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

04 Dec 2017

Tourism Ireland launches 2018 marketing plans