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19 Dec 2017

3.6 million in GB see ads and articles about Northern Ireland

Tourism Ireland teams up with easyJet in month-long campaign

Tourism Ireland has teamed up with easyJet, to promote flights to Belfast and winter breaks in Northern Ireland. 

The month-long campaign includes full-page ads and articles in Metro newspaper, the London Evening Standard and TimeOut London, which have a combined circulation of over 3.6 million readers. The campaign also includes ads for Northern Ireland on Facebook and a feature about Belfast on the easyJet website.

Working closely with airlines and airports to build demand for flights to Northern Ireland is a key priority for Tourism Ireland and this campaign will reach our important ‘culturally curious’ audience in GB.

“We are delighted to partner with easyJet to highlight ease of access from GB to Northern Ireland and to help grow tourism numbers in the winter months”, said Julie Wakley, Tourism Ireland’s Head of Great Britain. “As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. This campaign is part of our expanded partnership programme with key partners in GB, communicating a strong price-led message.”

Great Britain is an important market for tourism to Northern Ireland. It delivers 65% of all overseas visitors and around 58% of all overseas tourism revenue.
  Full page ads in TimeOut London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £543 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.