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01 Dec 2017

1.5 million Londoners read about Northern Ireland’s ‘flourishing food scene’!

Tourism Ireland teams up with London Evening Standard to highlight Northern Ireland’s superb food and drink

An article all about Northern Ireland appeared this week in the ‘London Life’ food section of the Evening Standard, showcasing some of our award-winning food and drink producers and what a great ‘foodie’ destination Northern Ireland is. The article was seen by about 1.5 million readers in London – or potential holidaymakers for Northern Ireland. 

This article is part of a four-week partnership between Tourism Ireland and the London Evening Standard to highlight Northern Ireland in GB. It features an interview with Caroline Wilson, founder of Taste and Tour Belfast, who reveals her top tips for visitors to Belfast who wish to check out our great food and drink scene – including local chocolatier Co Couture, The Barking Dog or Established Coffee for brunch, Il Piratta for dinner and The Spaniard for a quiet drink. She also mentions Harry’s Shack in Portstewart and Noble in Holywood, as some of her other favourite places to dine outside Belfast. 

“We are delighted to partner with the Evening Standard to promote Northern Ireland in London”, said Julie Wakley, Tourism Ireland’s Head of Great Britain. “It’s a really great way to showcase our local food and great places to eat, highlighting Northern Ireland as a ‘must visit’ destination to potential holidaymakers from London.”

Two further articles about Northern Ireland will feature in the ‘London Life’ food section of the newspaper and on the Evening Standard website over the coming weeks. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £543 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.

Previous Press Release

28 Nov 2017

Co Clare is a ‘Best Place to Go’ in 2018