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05 Dec 2017

1.4 million Canadians read all about the Causeway Coast in top newspaper

Toronto Star highlights Northern Ireland as the place to be!

An article showcasing the many things to see and do along the Causeway Coast has appeared in Canada’s leading daily newspaper, the Toronto Star, profiling the area to more than 1.4 million readers in the Greater Toronto area – or potential Canadian holidaymakers for the Causeway Coast and Northern Ireland. 

Tourism Ireland in Canada, in conjunction with Tourism NI, invited Canadian journalist Liz Beddall to visit in June. The resulting article highlights lots of great reasons to visit – including a ‘Catch and Sea’ tour from Portrush Harbour, a surfing lesson on Portrush’s East Strand, Rathlin Island’s seabird centre and a walk along the cliffs at The Gobbins. It says “the diverse and spectacular landscape here lends itself to a never-ending supply of outdoor adventures. From treetops and cliff edges, to windy pastures and the open surf, get out there and enjoy it all”.

Some online articles written by Liz Beddall has already appeared on the Toronto Star website, under the headlines “How to catch fish and fun in Northern Ireland” and “8 things to do in Northern Ireland”

“We are delighted with the excellent coverage in the Toronto Star,” said Dana Welch, Tourism Ireland’s Manager in Canada. “It’s a great way of showcasing Northern Ireland to a large audience of potential visitors – helping us to spread the word about what a place it is to visit and what makes a holiday in Northern Ireland unique and truly memorable. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Canadian media of the many things to see and do on a holiday in Northern Ireland.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £543 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.

Previous Press Release

04 Dec 2017

Tourism Ireland launches 2018 marketing plans