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12 Dec 2017

‘Big drive’ to grow golf tourism at International Golf Travel Market

Tourism Ireland’s drive to grow the number of golf visitors to the island of Ireland continues this week – at the International Golf Travel Market (IGTM) in Cannes, France. A number of golf and tourism operators from the island of Ireland have joined Tourism Ireland at this important event in the global B2B golf travel calendar.

IGTM, now in its 20th year, is attended by more than 1,300 golf tourism professionals from over 65 countries, including about 400 golf tour operators, who are responsible for 80% of the world’s outbound golf travel market. The Irish companies will engage in one-to-one, pre-scheduled appointments, which provide an excellent opportunity to negotiate and exchange vital contracts for 2018.

“IGTM is another really good opportunity to showcase our world-class golf. This is just one element of Tourism Ireland’s busy promotional programme to encourage more golfers from around the globe to consider a holiday in Ireland in 2018,” said Louise Finnegan, Tourism Ireland’s Head of Business Partnerships. “Our message is that the island of Ireland offers international golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.” 
  Leanne Rice, Tourism NI; Sharon Smurfit, The K Club; Moira Cassidy, Portmarnock Hotel & Golf Links; Seán Clancy, Carton House Hotel; Alison Crummy, Fáilte Ireland; Seamus Leahy, Fota Island Resort; Deirdre O'Connell, Carr Golf; Jenny O'Reilly, Fáilte Ireland; Brenda Johnston, Tourism Ireland; Jonathan Lennon, NI Golf Tours; Orla Byrne, Druids Glen Hotel & Golf Resort; Tommy Pierce, SWING (South West Ireland Golf); Nessa McCall, Activities Ireland; Breffne McKenna, Castlemartyr Resort & Golf Club, and Louise Bunyan (SWING – South West Ireland Golf), at IGTM in Cannes.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • By the end of 2017, we will have welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.