Travel bible Lonely Planet
has named two routes on the island of Ireland – the Wild Atlantic Way and the Causeway Coastal Route – as two of the “world’s ultimate road trips”, in its new publication Epic Drives of the World
Welcoming the news, Niall Gibbons, CEO of Tourism Ireland, said: “The inclusion of the Wild Atlantic Way and the Causeway Coastal Route in Lonely Planet’s new ‘Epic Drives of the World’ is wonderful news and will surely help to inspire travellers everywhere to put the island of Ireland on their holiday wish-list. It is another well-deserved accolade for Ireland and our spectacular scenery, which provides Tourism Ireland with a great hook to continue to promote the Causeway Coastal Route, the Wild Atlantic Way and the island of Ireland around the world as a ‘must visit’ destination.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.