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15 Aug 2017

International golf journalists ‘drive’ into town

Thousands of golfers in GB, Canada, France and Germany to read all about our world-class golf

Golf fans in GB, Canada, France and Germany – and potential golf holidaymakers for Northern Ireland – are set to read or hear all about our world-class golf, following a recent visit by leading golf journalists.

The journalists – here to attend the Northern Ireland Open at Galgorm Castle – were guests of Tourism Ireland and Tourism NI. In addition to watching the pros in action, the group had the opportunity to test their skills on this year’s venue for the Irish Open, when they played the Strand Course at Portstewart Golf Club. The journalists also played Galgorm Castle and Royal Portrush.

Promoting golf in Northern Ireland is a major focus for Tourism Ireland in GB and in other important golf markets around the world. Tourism Ireland will be taking every opportunity to highlight The Open coming to Royal Portrush in 2019, which will provide a fantastic platform to put golf in Northern Ireland in the global spotlight once again, showcasing what we have to offer to golfers around the world.

Siobhan McManamy, Tourism Ireland’s Director of Markets said: “We were delighted to invite these leading golf journalists to Northern Ireland, to experience some of our top courses for themselves. Tourism Ireland has an extensive programme of promotions under way, to highlight our world-class golf and encourage more people to consider a golfing holiday in Northern Ireland. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class courses and our unique brand of hospitality plays a key role in attracting golfers.”
  Golf journalists Philipp von Schoenborn (Germany), Damian Houles (France), Dave Finn (Canada) and Jan Langenbein (Germany), on the first tee box of the Dunluce links at Royal Portrush.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.