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08 Aug 2017

100,000+ Italians read all about Ireland in motorcycling magazines

Italian magazine makes Galley Head Lighthouse a cover star!

Cork’s Wild Atlantic Way has made the cover of an Italian magazine which has about 20,000 readers – or potential holidaymakers for Ireland. A major 26-page article all about Ireland, and in particular our lighthouses, features in the summer edition of Mototurismo magazine, a special interest publication which features itineraries and touring suggestions for motorbikers. The cover image is of Galley Head Lighthouse near Rosscarbery. 

Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited journalists Marco Ghezzi and Claudio Vismara, from Mototurismo, to visit earlier this year. The resulting, extensive article features lots of great photos of places like Hook Lighthouse, Mizen Head, the Beara Peninsula, Timoleague Abbey, Portmagee and Skellig Michael. 

And, another popular motorcycling magazine, Motociclismo, also carried a 14-page article all about the Wild Atlantic Way in its July edition. Journalist Leonardo Lucarelli and photographer Tommaso Pini were invited to visit in June and the resulting article featured lots of wonderful photos and information about the western seaboard.

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “We are delighted with the excellent coverage in the summer editions of Mototurismo and Motociclismo magazines. It’s an excellent way to spread the word about Ireland to a large audience of potential Italian visitors. 

“2016 was the best year ever for tourism from Italy to Ireland, when we welcomed 336,000 Italian visitors, up +8% on 2015. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy in 2017. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday around the island of Ireland.” 

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

07 Aug 2017

BBC’s The One Show comes to the Causeway Coast