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17 Aug 2017

1.2+ million Italians to tune in to Ireland’s Ancient East

Popular Italian TV show films in Ireland this week

The most popular travel TV show in Italy, Kilimangiaro, which has more than 1.2 million viewers per episode, is filming in Ireland’s Ancient East this week.

Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited camerawoman Annapia Chico to come and explore Ireland’s Ancient East for the Kilimangiaro show, which airs on the national TV station, RAI Tre. She’s filming at places like the Hill of Tara, the Irish National Stud, Highbank Orchards and Distillery, Waterford’s Copper Coast, Brownshill Dolmen and Glendalough. The resulting programme will air towards the end of 2017.

Niamh Kinsella, Tourism Ireland’s manager Italy, said: “We are delighted that the Kilimangiaro TV show is filming in Ireland’s Ancient East this week – it’s the kind of publicity that money simply could not buy and a superb way to highlight this part of Ireland to more than 1.2 million Italian travellers, positioning Ireland as a highly desirable place to visit.

“2016 was the best year ever for tourism from Italy to Ireland, when we welcomed 336,000 Italian visitors, up +8% on 2015. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy in 2017. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday around the island of Ireland.”

  Julie Calder-Potts (left) with TV presenter Annapia Chico, during filming at Highbank Orchards and Distillery in Cuffesgrange, Co Kilkenny, for an Italian TV travel show.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.