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27 Apr 2017

US golf writers ‘drive’ into town

Top US golf writers were invited by Tourism Ireland and Tourism NI to come and play some of Northern Ireland’s top golf courses, ahead of this year’s Irish Open at Portstewart Golf Club in July. 

The group – representing various online and print publications with a combined readership of more than 2 million, had the opportunity to test their skills on this year’s venue for the 2017 Irish Open, when they played the Strand Course at Portstewart Golf Club. The journalists also played Royal Portrush - venue for the 148th Open which is set to take place in 2019, and enjoyed golf at Royal County Down, Ardglass and Lough Erne.

Promoting golf in Northern Ireland is a major focus for Tourism Ireland, in the US and other important golf markets around the world. Tourism Ireland will be taking every opportunity to highlight the 2017 Irish Open at Portstewart Golf Club, which provides a fantastic platform to put golf in Northern Ireland in the global spotlight, showcasing what we have to offer to golfers around the world. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to invite these leading US golf journalists to Northern Ireland, to experience our top golf courses for themselves and to be updated on the forthcoming Irish Open at Portstewart Golf Club. Tourism Ireland has an extensive programme of promotions under way this year, to highlight our world-class golf and encourage more Americans to consider a golfing vacation in Northern Ireland. Our message is that Northern Ireland offers American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.”
  US golf writers on the first tee at Portstewart Golf Club.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.