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21 Apr 2017

Promoting Belfast and Northern Ireland in Italy

1+ million Italians to hear and see new Tourism Ireland campaign with Ryanair

Tourism Ireland has teamed up with Ryanair, to promote flights to Belfast from Milan (Bergamo) and to grow tourist numbers to Northern Ireland this summer. The campaign, which is under way right now, is promoting Belfast as the gateway to a holiday in Northern Ireland.

Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign includes ads on Radio 105 (a popular radio station in Lombardy), reaching more than 1.2 million people – or potential holidaymakers for Northern Ireland. The campaign also includes online ads on popular websites. 

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “We are delighted to partner with Ryanair, to highlight great value fares on flights from Milan and to help grow tourist numbers to Northern Ireland this summer. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. Italy is an important market for tourism to Northern Ireland and we have a busy programme of promotions under way throughout 2017, to continue to grow visitor numbers from Italy.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.