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13 Apr 2017

New Tourism Ireland video takes prospective visitors on a journey around Belfast

Tourism Ireland has created a new online film showcasing some of the very best of Belfast. 

Titled “10 Top Things to do in Belfast”, the film has been produced by Tourism Ireland to encourage people around the world to come and visit the city in 2017. It features ten different experiences – from Titanic, to the city's beautiful gardens, as well as the lively entertainment scene and our famous Black Taxi tours – reminding potential visitors everywhere why they should put Belfast on their holiday ‘wish list’ for 2017.

To view the film, click here

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland is delighted to unveil our latest film, taking prospective visitors around the world on a journey around some of Belfast’s most iconic attractions. From the astounding tale of Titanic, to markets full of culinary delights and Black Taxi tours with local experts, Belfast really is a city that offers something for all our overseas visitors. Our film includes beautiful footage – showing Belfast at its very best – which will help entice prospective visitors everywhere to come and visit the city this year.”

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (almost 3.9 million fans worldwide), Twitter (almost 400,000 followers) and YouTube. 


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.